Samsung recently held its annual CES press conference, unveiling a host of exciting innovations and breakthrough technology. The event, titled “AI for All: Connectivity in the Age of AI,” showcased Samsung’s advancements in artificial intelligence. Led by Vice Chairman, CEO, and Head of Samsung’s DX Division, Jong-Hee Han, the press conference revealed groundbreaking developments such as the chatbot Gauss and the highly anticipated Galaxy S24 devices. Samsung also showcased a range of cutting-edge products, including a transparent MicroLED screen, the return of the beloved Ballie robot, new TVs and projectors, a smart monitor, and a refrigerator integrated with AI capabilities.

Key Takeaways:

  • Samsung’s CES 2024 press conference highlighted their advancements in artificial intelligence.
  • Gauss, the new chatbot, and the upcoming Galaxy S24 devices were the standout announcements.
  • The return of the Ballie robot showcased significant upgrades and enhanced features.
  • Samsung also introduced a range of innovative products, including a transparent MicroLED screen, new TVs and projectors, a smart monitor, and an AI-capable refrigerator.
  • The company’s commitment to pushing the boundaries of technology was evident throughout the event.

Samsung CES 2024: Ballie Returns with Upgrades

Samsung brought back the Ballie robot at CES 2024, unveiling its advanced intelligence and enhanced features. The new Ballie is larger in size and boasts a sleeker design compared to its previous version. It functions as an AI companion, responding to voice commands and interacting with other smart devices.

Ballie can project pictures and videos on walls, making it a versatile entertainment device. It can even send pictures of pets to its user, allowing them to keep an eye on their furry friends remotely. With its spatial lidar sensor and built-in projector, Ballie can navigate rooms and obstacles while projecting content on various surfaces. It has the ability to adjust the picture angle based on the distance and lighting conditions of the wall. Overall, Ballie offers an upgraded AI experience with improved functionality and versatility.

Key Features of the Upgraded Ballie Robot:

Feature Description
AI Companion Responds to voice commands and interacts with other smart devices
Projection Capability Projects pictures and videos on walls for versatile entertainment
Pet Monitoring Sends pictures of pets to users for remote monitoring
Spatial Lidar Sensor Navigates rooms and obstacles with precision
Built-in Projector Projects content on various surfaces
Adjustable Picture Angle Modifies the projection angle based on distance and lighting

Samsung CES 2024: Other Notable Announcements

In addition to the Ballie robot, Samsung made several other noteworthy announcements at CES 2024. They introduced the Music Frame, a unique picture frame that doubles as a speaker, providing an immersive audio experience. The Bespoke 4-Door Flex Refrigerator with AI Vision technology was also unveiled, featuring a 32-inch screen that can recognize different food items and suggest recipes based on the ingredients inside. Samsung revealed a transparent TV, although specific details about this innovative product were not extensively covered during the press conference. Lastly, the company showcased a Neo QLED 8K projector equipped with AI technology to upscale low-resolution images and optimize the listening experience.

Samsung CES 2024

Samsung CES 2024 Notable Announcements

Product Description
Music Frame A picture frame that doubles as a speaker, delivering an immersive audio experience.
Bespoke 4-Door Flex Refrigerator Features AI Vision technology with a 32-inch screen that recognizes food items and suggests recipes.
Transparent TV An innovative product with limited information disclosed during the press conference.
Neo QLED 8K Projector Equipped with AI technology to enhance the visual and audio experience of low-resolution content.


Samsung’s presence at CES 2024 showcased their unwavering commitment to technological breakthroughs and innovation. Their advancements in AI, as exemplified by the Ballie robot, exemplify Samsung’s dedication to enhancing the consumer experience.

Furthermore, the introduction of unique products like the Music Frame and transparent TV demonstrated Samsung’s ability to think outside the box and push the boundaries of what is possible. With their diverse range of offerings and focus on AI, Samsung continues to lead the charge in the world of technological advancements.

CES 2024 provided a platform for Samsung to unveil their latest releases and provide a glimpse into the future of smart living. From enhancing entertainment experiences with cutting-edge devices to redefining everyday essentials like refrigerators, Samsung’s presence at CES reaffirmed their position as an industry leader.

In conclusion, Samsung’s participation at CES 2024 was marked by groundbreaking innovations, exciting product announcements, and a clear vision for tomorrow’s technology. As they continue to push the boundaries, Samsung remains at the forefront of the industry, revolutionizing the way we live and interact with technology.


What did Samsung announce at CES 2024?

Samsung announced a range of innovative gadgets and breakthrough technology, including the return of the Ballie robot, a transparent MicroLED screen, new TVs and projectors, a smart monitor, and a refrigerator with AI capabilities.

What is the Ballie robot?

The Ballie robot is an AI companion introduced by Samsung at CES 2024. It responds to voice commands, interacts with other smart devices, projects pictures and videos on walls, and even sends pictures of pets to its user.

What other notable announcements did Samsung make at CES 2024?

Samsung introduced the Music Frame, a picture frame that doubles as a speaker, and the Bespoke 4-Door Flex Refrigerator with AI Vision technology. They also showcased a transparent TV and a Neo QLED 8K projector with AI technology.

What was Samsung’s focus at CES 2024?

Samsung’s focus at CES 2024 was on advancements in artificial intelligence. They showcased their commitment to pushing the boundaries of technology and innovation, enhancing the consumer experience through their diverse range of products.